Black Women’s Fake Outrage Over Shea Moisture Commercial

So this commercial caused a whole bunch of fake outrage on social media today…

You know, sometimes I just look at black people and just shake my head for how easily agitated over the most trivial bullshit black people can get.  Seriously, I wonder if black people realize how foolish they look to everybody too include other black people when it comes to getting outraged over simple dumb shit like this.  I doubt it.

So in case you haven’t heard, black women all over the internet are pissed off because Shea Moisture debuted a commercial featuring a light skin woman and a few Becky’s talking about how they love their hair since they obviously use Shea Moisture…at least they were paid to say that.  Well, apparently the commercial was missing something very crucial…BLACK WOMEN, minus the last 5 seconds or so of the ad that showed a small image of a dark skin black woman.  Apparently this commercial was enough for black women to run to social media to express their outrage, disapproval & post about how they will no longer be supporting the company due to so-called “erasure of black women” from that ad.  I guess a bunch of black women feel like light skin women & white women are taking over the company, despite the company being owned by 2 Africans from Liberia.

Anyways, I noticed something very interesting in regards to this fake outrage.  If you visit Shea Moisture’s Facebook fan page and their YouTube channel you’ll notice that something stands out immediately.  Guess what it is?


Yes, black women.  If you casually scroll up and down their Facebook fan page, YouTube channel & their Instagram page, damn near every image or video you see features a black woman.  And not just any ole black woman, it’s a bunch of DARK SKIN black women featured all over their social media.  So it begs the question:  What is all of this fake outrage over this ONE commercial they created featuring a light skin woman & a few white women?  What…are light skin women & white women prohibited from using this product too?  Is this product supposed to only be exclusive to brown & dark skin women only?  I mean seriously, as far as I can tell, this company has gone above & beyond to represent black women in all of their forms of visual media.

It’s rather funny how I’ve read from quite a few black women talking about how they felt they were being erased and not included due to that commercial, but every thing from Shea Moisture screams the opposite.  In fact, the only person who could have a legit gripe about potential erasure or exclusion would be white women.  White women are the most underrepresented demographic within Shea Moisture’s visual media.  So what, they put a few Becky’s in this commercial to appeal to the white women demographic so they can hopefully increase their bottom line.  Shame on them. 😕  This company has been catering to black women for gawd knows how long now AND they have the visual marketing evidence to prove it.

So black women, what the hell is all of this fake outrage about?

Side Note:  I wonder how many black women still frequent Asian hair care & manicure stores after a few Asian store owners beat up a few black women a couple of weeks ago? 🤔


Well, well, well…what do we have here?  Turns out that this so-called “controversial” ad that has had black women all up in their feels leading them to abandon a company that has been servicing black women for 27 years was actually just ONE video in a series of 24 videos to be released.  This series features a variety of different women to include…..wait for it…..BLACK WOMEN.  Oh my. 😳

So my assessment of black women’s fake outrage over a 60 second Facebook video was correct.  Watch the video below to hear from the owner of the company yourself.

Your favorite mulatto.


  1. Sharon

    April 26, 2017 at 9:38 am

    You’re an idiot. How is it that you don’t see the underlying point. FYI all women get their nails done. Not all Asian beauty and nail store owners are irrational or prejudice like the ones who mistreated these black women a few weeks ago. The one question you can ask that if this product is only exclusive to brown and dark skinned women. Are you that ignorant? Then you proceed to state that white women should be the ones who feel excluded and left out. We black womens gripe is NOT about diversifying, we do NOT think that it’s only exclusive to brown and dark skinned women. This is one of a few lines of products compared to the thousands of options that people with straight and curly hair even have to choose from. This is a product which was created for black women with kinky and coily hair. Regardless of the many faces of black dark skinned women features on their social media and or webpage the issue is now when they say this product is for everyone when reaching out to mainstream media they put on the forefront two white women who can go to any store in just about any damn country and buy a product for her hair and they feature a light skin black woman as usual to represent black women. The commercial was long brought that they could of added a variety of women. As companies get mainstream the more whitewashed it is. Don’t forget you’re THE “Light skinned Hero”. You see yourself represented on media all the time, if it’s a dark skinned man, you’ll see him as a thief and he is always going to die first. Unless Shonda has anything to do with it. What blinders do you have on that you can’t see what this is? Makeup companies do the same, other hair product lines do the same. Showing that they’ve “diversified” but in truth, they have not because the products aren’t healthy for our hair or skin. There are a lot of hair companies that have not diversified or made anything customized for black women. It’s not even a matter of light skin vs dark because there are light skinned women with very kinky hair, and for the most part I’ve never seen any of these popular brands feature any of that variety. Because this company made it start through black women supporting them and when they go mainstream and want to reach the masses they give a voice to two white women and a fair skinned black woman as all other hair lines have done before and they think that’s ok, but it’s not. This kind of representation didn’t happen until they sold, mins you many white women have been using this product for years as well. Or did you fail to see their responses to the commercial as well. Have you taken a look around? Have you not gone to the stores, our options are limited. God forbid I move or go out of town needing to purchase a shampoo for my kinky coily hair I won’t find it and espically now where it is catered to everyone and being that it’s so good it’ll be all sold out and then I’m left without options AGAIN as always. Becky can go to the next aslie and go on with her day but I’m left without options. Now where I live I can’t find makeup in my complexion, I cant find the typical body butters that I use either. I have to go to a predominately black side of town to get what I need. Last I checked black people of all shades are everywhere but we get no representation. Not at all local stores when in matters concerning beauty and haircare.

    You’ve out done yourself and it’s very embarrassing that you as a minority, a black man do not have the understanding enough to see what these fustrations are about. You’ve insinuated colorism and racism within us black women when the only message that has been projected is equal representation ESPICALLY when in targeting mainstream media. All of these changes here threaten the quality of the product, which I for one can attest to. I no long use their shampoos because they do not agree to my kinky coily hair as it did 5 years ago. Having something that agrees with your hair when no other company produces products that promotes healthy hair for us as Afro women is everything but now that stands to change. Say what you will but you have no room to talk. If you’re going to do that don’t forget that we black women aren’t the only ones upset with this. I’ve tried every product line and have spent a lot of money to maintain the health of my hair. Not everything can be for everyone at the end of the day WHICH is why this company was created! Their products have already changed as I can’t use most of their products anymore for it to give me the same beneficial results as they did in the past. So we voice our frustrations in unison to keep the quality of the product and for equal representation as they claim. Popular hair Products made are just best for straight hair. Products made for Afro hair are good for all hair types give or take others in moderation. When you’re not affected it’s not a problem but I guess because you think dark skin women have it out for light skinned people you must feel some kind of way.

  2. RRoxanne Watson

    October 23, 2017 at 1:14 pm

    Black women should be offended.

  3. sandra

    February 7, 2018 at 3:05 am

    “it’s painful. You cannot recall your own experience with being violated in every sense of the word.. unless it occurred to you. Until then, you are only a victim or a survivor. Either way, you have to fight to exit otherwise… you are complacent.”

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