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NYPD Twitter Publicity Fail

By on April 23, 2014

Looking for Love in All the Wrong Places.

Everyone wants to be liked, and everyone wants to be loved.  This type of craving for attention is what drives the thirst trapper community.  It also comes to a screeching halt when no one likes you.  The New York Police Department’s craving for social media love backfired ruthlessly, with Twitter users taking advantage of the NYPD’s “thirst”.

The police department in April 22, 2014 asked folks to post photos of themselves with its officers, using the hashtag #myNYPD. The response was swift, comical, and overwhelmingly ruthless as tweeters posted photos showing police brutality throughout their streets.

 The tweets, in less than two hours time went from this:


To this:

“The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,” ~ Deputy Chief Kim Y. Royster.

All so true. Providing an open forum for the public — a public that police operates with near-impunity to torment and abuse, and worse cases brutalize — to go UNCENSORED in their critique.  That’s precisely what Twitter does.  Unfortunately, when you seek out love in the public domain, all those faceless, lawyerless people that you selectively torment… are now empowered to own the ever living shit out of you.  While some sociology scholars would suggest that this situation is unpredictable, a fellow who listens with his ear to the asphalt will know good and well that the public will turn a hashtag, to a bashtag. Thus, it doesn’t take a genius to figure this one out.

The beauty of this thirst beg-backfire, is that it’s trending all over the United States, with various police department identities who never even begged for this negative publicity.  This social media backfire also garnished international attention, showing up in foreign media outlets.

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.” ~NYPD Twitter

It may be featured on your Facebook, you say?  The Public says, “Challenge Accepted.”

Photo Credit: DJ De La Vega

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