Does The Light Skin Girl In The Shea Moisture Commercial Count As Black?

So after writing my last piece on the Shea Moisture commercial, you can image plenty of black women were not feeling it because quite frankly, too many were caught up in their feels about the audacity of a black owned hair care company creating ONE commercial to highlight a different demographic whom has obviously shown interest in their products (according to white women AND black women) outside of their normal customer base.  But that was to be expected.  Truth of the matter is, anytime somebody criticizes black women online it is often times treated as some sort of unforgivable sin as if black women are the chosen ones exempt from any form criticism.  Well, I’ve gotten used to the angry responses from black women over the stuff I write, so the shit really doesn’t phase me at all.  But I’m not here to write another article focusing purely on black women and their ridiculous unfounded assertion about Shea Moisture allegedly practicing erasure upon black women.  I’m here to talk about this high yellow thang that opened up the commercial and I have just one simple question in relation to her…

WHAT IS SHE?

I don’t know who this woman is, although she does favor Christina Millian somewhat…a little, maybe, just a lil.  But I’m more interested in finding out what her race is.  Is she biracial, is she a mulatto, is she a Latina, or is she simply just a very bright light skin black woman.  I would like to know.  The reason I would like to know is because I’ve spent quite a few hours over the last day arguing with numerous black women about my last piece and one constant always kept popping up from a lot of these women, and that constant was:  the commercial only featured a light skin woman and some white women.  Now there is no need to discuss the white women as it’s clear as day that they are white, but what about this light skin woman.  What’s the deal with her?  The reason why I’m asking this is because the popular narrative is:  THE COMMERCIAL LEFT OUT BLACK WOMEN.  Well, did it?

Since I presently do not know what the race of that light skin woman is and every black woman I’ve argued with over the last day couldn’t identify what that woman’s racial makeup is other than to say she’s a light skin woman, let’s just assume for the sake of argument until more info presents itself that she is just a light skin woman who’s either biracial or extremely light skin, but not of Hispanic descent.  So if she is a light skin woman who’s either biracial or just very light skin, well….wouldn’t she technically be a black woman?  I mean, isn’t the popular thought since forever now that light skin and/or people mixed with black are just…I don’t know…black?  Isn’t that the narrative.  Isn’t that what every social media philosopher screams to the top of their lungs every time the subject of Team Light Skin comes up?  Or am I just making this all up from the top of my head now?

So assuming she is a biracial woman or a very light skin woman with no Hispanic blood running through her veins, I ask again…

Black women, what the hell is all of this fake outrage about?

Until further evidence presents itself to clarify exactly what the race of that light skin woman is, then black women, what are you crying about?  If light skin people & biracial people (those of us with 1 black parent) are black and black people love to remind us every chance they get that we are just black and will be treated as such, then what’s the problem?  It seems to me that commercial DIDN’T erase black women.  Matter of fact, they opened up showing one; one who just happens to be of a lighter complexion compared to most of the imagery that Shea Moisture shows on their social media and other forms of advertisements, which is predominately brown skin & dark skin women.

I asked a black woman I went to college with earlier if this light skin woman was black, she replied back quickly with a “NO…SHE’S MIXED!” (written just like).  I then replied to her, “You do know that I am biracial too correct?  So am I black?”  Hours later I’m still waiting on my answer.  So, I guess this leaves the discussion open to:  are biracial people black, specifically us mulattos?  Of course most of you will say yes, but in regards to this specific commercial, I’ll assume most of you will say no.  I simple just presume this to be another case of black people picking and choosing who gets to be black depending upon how it makes black people look in public.  Who knows.

But anyways, for anybody out there reading this, if you know who this light skin woman is in that commercial and what her race is, please let me know.  I am honestly interested in finding out if she is biracial or just very light skin and if that is the case, well…black women, if she turns out to be either one, you will have proven my argument about your fake outrage even more.

“B-b-but it’s about the hair, the formula, the this, the that!!” — fake outrage black woman reading this

No it’s not.  It’s simply about the fact this black owned company put a Becky in the commercial plain and simple.  Let’s stop trying to fool people here.  If this was really about the formula, where was this outrage 2 years ago when the formula was changed? 🤔

Anyways, until the light skin woman’s racial makeup is revealed, according the laws of black society, we must automatically assume she is black simply because she is light skin.  And since we all know this law to be “factual”, then once again:

Black women, what’s all the fake outrage about?  There was a black woman in the commercial.  She just happened to be light skin.

Even if it turns out that she is of Hispanic decent and not black at all…my opinion on the fake outrage still doesn’t change.

**UPDATE**

Shout out to Amy Thomas (@amy10298) for reading this post and quickly responding back to me to help me identify this light skin woman.  Well turns out, this woman’s name is Sayria Jade and she is a mulatto (like me 😬).  Soooooo…getting back to the unofficial official rules of black society, despite how we mulatto people feel, she is BLACK.  Well black women, I ask again, what’s all this fake outrage about?

**UPDATE 2**

Well, well, well…what do we have here?  Turns out that this so-called “controversial” ad that has had black women all up in their feels leading them to abandon a company that has been servicing black women for 27 years was actually just ONE video in a series of 24 videos to be released.  This series features a variety of different women to include…..wait for it…..BLACK WOMEN.  Oh my. 😳

So my assessment of black women’s fake outrage over a 60 second Facebook video was correct.  Watch the video below to hear from the owner of the company yourself.

Your favorite mulatto who isn’t interested in your feels.

  • Sarah Asia Chidzikwe

    Well done.
    This is very fascinating to me. We are NEVER distinguished from Black woman, ALWAYS portrayed as Black women in media and now all this outrage because suddenly we’re being counted as mixed in this one commercial. Hmmmmmmmmm….

    • Cosita

      But isn’t a lot of that because biracial/black people CHOOSE to go for acting roles that are of non-biracial black people or pose for magazines that are geared to black people? I personally don’t have a problem with it. Many people in my black family are more the “biracial stereotype” look than a lot of people I know who have one black parent. So that’s not to say you can’t be biracial and look exactly like someone who is not. I have a cousin who looks just like you only older and both of her parents are of subsaharan African descent. Actually she keeps her hair in a Toni Braxton/Halle Berry cut IMO to keep from being mistaken as white. Speaking of Berry. There are a lot of people who I didn’t know are biracial until I saw their parents or they say and I had no idea for years about Halle. However, I never understood the anger that I hear from biracial /black people towards black people for considering them black but they don’t seem to be angry at biracial black people who constantly get on tv and movies and portray non biracial characters whether actual or fictional. Were biracial people bothered that Lisa Bonet who has a white mother went on tv as Denise Huxtable the daughter of two black parents? Was she dismissing part of her heritage in doing so? What about shows like My Wife and Kids, the lead character in Greenleaf and so on.

%d bloggers like this: